Date: March 17, 2021
Time: 10:30 a.m. - 11:00 a.m. ET
Contact: Elise.Hoffer@ThompsonHine.com, 513.352.6748
Join us for a mid-morning break each Wednesday to chat about hot topics and trends relevant to your business. Our concise and practical discussions will focus on a variety of developments that impact financial service industries, and we’ll offer insights and considerations that will certainly be of interest to you.
Wednesday, March 17
10:30 – 11:00 a.m. ET
Session Eight: New Adviser Advertisement Rule – Performance Advertising
On December 22, 2020, the SEC adopted amendments to modernize rules under the Investment Advisers Act of 1940 governing investment adviser advertisements and payments to solicitors. The amendments create a single “marketing rule” that replaces the current advertising and cash solicitation rules. The final rule is designed to comprehensively and efficiently regulate investment advisers’ marketing communications. The amendments are intended to reflect changes in technology and industry practices since the existing rules were adopted. The rule takes effect 60 days after publication in the Federal Register and then provides for an 18-month transition period.
In this presentation, we conclude our examination of the SEC’s key changes brought on by the new marketing rule along with practical considerations for compliance.
We will discuss the following topics:
- The structure of performance advertising
- The use of hypothetical performance
- The implementation of interactive analysis tools
- The portability of performance
Presenters:
Les Abromovitz, Foreside
Michael V. Wible, Partner, Thompson Hine
Upcoming Programs in this Series (you must register separately for each):
- March 24 – R.I.P. ESG? Implications of Recent ERISA Guidance on ESG Investing
- March 31 – Board Considerations Related to ESG
Questions?
Contact Elise Hoffer
Elise.Hoffer@ThompsonHine.com
513.352.6748